Find your perfect college degree
Social media has permeated our lives! Whether to connect with others, gather news, or make spending decisions, social media proves to be an extremely useful tool and resource. Are you looking for a satisfying career in social media? Become a social media editor! You can pursue this career if you are interested in curating, producing, editing, and launching social content.
With the right college degree, you can work as a freelancer or in a company, overseeing the work of content teams and contributing to the social media presence of their brands.
Although social media can create negativity, such as anxiety and depression, there are more than 40,000 social media editors in the US known for their deep interest in connecting with others and seeking a constant outlet for creativity as a profession. This exciting and lucrative job involves creating online content that is entertaining or educational.
According to Glassdoor, social media editors in the US earn an average of $54,405. Some are paid more or less based on their location, work experience, and educational background.
What is a Social Media Editor
A valuable part of the social media team, the social media editor is responsible for organizing, formatting, editing, proofreading, editing, and posting content to social media platforms.
Social media editors work with fellow editors, writers, proofers, graphic designers, and digital media specialists. All of them share the common goal of developing social media content that aligns with the organization’s social media strategy.
Skills-wise, social media editors are expected to be well-versed in content strategy and search engine optimization.
Roles of a Social Media Editor
Before landing a career in social media editing, it’s best to learn the ropes about this position. Learn the different roles:
Brainstorm and create content.
For many social media users, content is the main draw, and editors are often in charge of creating and disseminating it. The social media editor may occasionally write blog entries and other written content.
They could also work with graphic designers or marketers. It’s part of their roles to brainstorm and ensure that the content they produce is unique, original, and of high quality.
Update and manage social media.
Social media editors must make sure that all social media accounts are kept current. This guarantees that other platform users see only pertinent and accurate information about the organization.
Interact with users.
Interacting with people on the internet is useful for drawing attention to content and motivating them to share, like, and subscribe to pages. A social media editor accomplishes these in a number of ways, such as by publishing and generating user polls, asking questions, post quizzes, launching games, or creating engaging content.
Conduct track and report analysis.
Social media editors should have technical skills in Data Analytics to be able to analyze and track social media performance. On a regular basis, they must calculate key metrics like reach, engagement, growth of followers, and conversion rates. To enhance outcomes, social media teams often make data-driven decisions.
Build and maintain relationships.
Social media editors are relationship builders, too. They are tasked to maintain and grow relationships with their audience and forge partnerships, sponsorships, or advertising and promotional agreements. In helping develop content, social media editors should ensure that the rules governing collaboration projects are upheld.
Stay up-to-date on industry trends.
As social media trends and practices evolve alongside emerging technologies, social media editors must explore and gain a mastery of the new techniques.
10 Best Colleges for Social Media Editors
Grand Canyon University
Bachelor of Arts in Social Media
Grand Canyon University’s Bachelor of Arts in Social Media program is intended for people pursuing a career in social media. It develops in each student the skill sets required by modern employers today in the areas of content creation and design, as well as writing for social media, blogs, emails, websites, and other social platforms.
GCU students may choose the Social Media Marketing or Digital Advertising concentration, both of which focus on the foundational skills of marketing.
National University
Bachelor of Arts in Digital Media Design
Digital Media Design focuses on creating engaging digital media material, such as graphics, websites, animations, movies, and other multimedia projects for a wide range of markets.
This undergraduate program exposes students to today’s most useful tools and technologies in the modern media arts workspace. It teaches the newest approach to visual communication in business, marketing, education, and entertainment.
National University graduates become social media editors or digital media designers who aid in developing games, resources, apps, websites, and social media content.
University of Arizona
Bachelor of Arts in English
English proficiency is a must for social media editors! With a Bachelor of Arts in English from the University of Arizona, you can become adept at producing relevant, accurate, and well-written social media content. By gaining a degree in English, students also learn to thoroughly investigate a variety of subjects and sources before writing engaging and convincing content.
With Shakespearean language, literary history, literary analysis, and targeted research as key courses, students become widely knowledgeable of the many facets of the English language and literature. An English degree also fosters reasoning and creative thinking—two critical skills for inspiring and influencing others on social media!
Boston University
Bachelor of Science in Journalism
Journalism is a valuable degree for social media content providers and social media editors who specialize in written materials. If you intend to produce a lot of written content, a Journalism degree will always come in handy!
A Journalism degree also emphasizes specialized research. Reporting, news judgment, writing, and visual skills are emphasized in this course, as well as law, ethics, journalism techniques, and introduction to digital media.
As such, Journalism majors are known for their exceptional know-how in conducting research, writing, editing, and publishing. Writing engaging, factual, and professional content, therefore, is a breeze to them!
University of Arizona
Bachelor of Arts in Creative Writing
Imagination does wonders for your social media content! The University of Arizona – Bachelor of Arts in Creative Writing develops a student’s research, writing, critical thinking, creative writing, literary analysis, and independent thought abilities.
Social media editors need to be creative and imaginative in conveying messages to the audience. UA Creative Writing majors study literary and poetry pieces, thereby enhancing their writing skills even more.
DePaul University
Bachelor of Arts in Animation
Animations are visually catchy and unique—making them a social media content staple!
DePaul’s Bachelor of Arts in Animation program focuses on interdisciplinary learning and self-directed inquiry. It is best for students interested in pursuing a double major or who are bringing transfer credits from another institution.
Students learn contemporary computer animation and computer-generated imagery effects, but they also pick up some knowledge of stop-motion and hand-drawn animation. In addition to visual design and sound, this field of study also covers other aspects of filmmaking.
The field of Animation is highly technical and requires passion and commitment. The creative process and critical thinking skills are emphasized throughout the undergraduate program. After all, modeling and animating objects and characters are no easy tasks!
University of Florida
Bachelor of Fine Arts in Graphic Design
Graphic Design majors at the University of Florida develop a variety of design and associated skills. The curriculum emphasizes accessibility, equity, and inclusion while designing for people in their environment.
Graphic Design majors at UF are provided with a collaborative coworking space at the design studio, where they work together with other students. With relevant hands-on experience, graduates become well-qualified for a social media editing job that, at its core, requires professionals to marry graphic design and content.
Northwest University
Bachelor of Arts in Video Production
When presented with engaging or interactive content, social media audiences get all excited! With knowledge of the basics of video production, you can stay on top of your game.
Earning a Bachelor of Arts in Video Production at Northwest University gives you that edge. This undergraduate program covers all facets of digital video production, including composing, editing, staging, live productions, and recording technologies.
Students learn by using industry-standard hardware and editing software in professionally constructed studios.
University of Texas Austin
Bachelor of Science in Advertising
Offered through the Stan Richards School of Advertising & Public Relations, the Bachelor of Science in Advertising program offers coursework in advertising management, media and creative, and research. It is a nationally leading program that features hands-on experience for students, exposing them to the real-world demand for competent advertising professionals.
Developing a student’s creative or artistic side and fundamental knowledge of the many forms of media, Advertising majors make expert social media editors!
Maryville University
Bachelor of Science in Marketing
In the social media landscape, a Marketing degree is of enormous value! Social media editors are, essentially, marketing experts who know exactly how to draw the audience’s attention.
The Maryville University online Bachelor of Science (BS) in Marketing program produces modern marketing experts who understand conventional business processes and marketing principles. They are also expected to be experts in data analytics, content management, multimedia, and search engine marketing.