Visual Communications vs Graphic Design: Career ROI

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Updated: March 22, 2024, Reading time: 4 minutes

By nature, most humans are visual beings. Everything seems more understandable and clearer when people use their eyes to decipher something. It is easier to communicate information visually than it is by writing it down.

This is why modern businesses and organizations today should include a visual communication plan in all aspects of their business operations, particularly content marketing. In the process of creating content, visual components are essential.

How Visual Communications and Graphic Design Differ

Visual Communication addresses the task of communicating a message or piece of information. On the other hand, Graphic Design is a technique used by visual communicators for outputs in typography, illustration, and photography.

Let’s explore their differences:

Visual CommunicationsGraphic Design
Annual Average SalaryWeb and digital interface designers: $83,240Graphic Designer: $57,990
Job Growth
(2022 and 2032)
Skill Set* Strong analytical skills
* Creativity
* Information visualization
* Advanced design software
* Tech skills
* Design principles
* Ideation
* Typography
* UX/UI design
* Tech skills
* Branding

What is Visual Communication?

What is Visual Communication - Image

Using visual components to provoke an action, cause a change, deliver a message, or trigger an emotion is known as visual communication. To put it simply, visual communication is the act of using pictures instead of text or speech to communicate meaning, whether it be ideas, instructions, data, or other types of information.

For many, this is a more accessible and effective method of giving context and communicating knowledge than written communication.

There are many ways to communicate visually. All of these mediums can be used in visual communication:

Education and Career Path in Visual Communications

A Bachelor’s in Visual Communications equips students with the technical skills to create and deliver creative, advertising, marketing, and digital media outputs. If you intend to acquire more advanced skills, pursue a master’s degree in the same or related fields.

Utilizing many of the principles of Graphic Design, Visual Communications features these specializations:

It is equally important for visual communicators in training and professionals alike to pursue and reap the benefits of continuing education (CE) courses. Join internships, expand your network, and do freelance work to build your portfolio. 

A career in Visual Communications is for you if:

A career in Visual Communications is not a great fit if:

What is Graphic Design?

What is Graphic Design - Image

Experts in the field of Graphic Design create images that communicate concepts. Visual hierarchy and page layout techniques are tools used by Graphic Designers to customize typography and graphics to meet the specific needs of clients or businesses.

They take into account the sensible placement of components in interactive designs to create high-quality digital and physical goods.

Education and Career Path in Graphic Design

Graphic Designers can flourish more in their careers when they get an education. With a Bachelor’s in Graphic Design, you learn the fundamentals principles, tools, strategies, and skills for excellent Graphic Designing outputs.

Graphic Design courses feature a wide array of tools, color theory, design, user experience, layout, typography, and software. Graduate programs in Graphic Design feature advanced courses, making them better equipped for top-level careers in the arts, digital media, and design-related careers.

At any academic level, students must value every opportunity to network with industry professionals.

Graphic Design Specializations:

Graphic Design relies heavily on software such as Adobe Creative Cloud, PhotoShop, Illustrator, and InDesign. Expectedly, graphic designers must be adept with these tools and continuously work to enhance their technical skills.

Here’s a tip to elevate your employment prospects in Graphic Design: create a winning portfolio that showcases your skill and makes yourself marketable! Create a personal website and be active on social media.

A career in Graphic Design is for you if:

A career in Graphic Design is not a great fit if:

Visual Communications vs Graphic Design - fact

Additional Information: