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The world is getting increasingly dependent on digital technology, which prompts businesses to shift their marketing efforts toward online platforms. Today’s marketing strategies include building a website, establishing an effective SEO, and engaging potential customers through the use of social media.
Digital marketing is an exciting yet challenging field. The trends are constantly evolving, so marketers are forced to learn and experiment. Many businesses and organizations require the expertise of digital marketers.
This supports the data gathered by the Bureau of Labor Statistics that projected a 10% growth for jobs involving advertising, promotions, and marketing.
Prospective students may want to consider earning a bachelor’s degree in digital marketing. While it is possible to succeed as a digital marketer without this particular degree, having one can still make a world of difference in terms of enhancing one’s credentials and delving deep into both the theory and practice of digital marketing.
The Lowdown
A bachelor’s degree in digital marketing will allow interested students to go in-depth into the world of online marketing, exploring integral elements of the field such as digital content, email marketing, website content, marketing analytics, and social media management, among others.
Many universities in the country offer online digital marketing degrees, making it easier even for working professionals to earn this marketing degree.
Methodology
The field of digital marketing is a relatively new field, but it is constantly growing and evolving and presents challenging career options where the possibilities have yet to be fully explored. We have gathered a random selection of some of the best online Digital Marketing degree programs in the country, which prepare students to enter this growing industry in a convenient and affordable option.
Each online school and program that made the list was picked based on these criteria:
- Offers their programs primarily online to offer flexibility to students, who may have other commitments, such as family or a job,
- Features a curriculum design that teaches students the relevant in-demand skillsets in creating and implementing effective digital content, and also provides students with a robust foundation in core business-related areas,
- Offers affordable tuition rates and offers various ways for students to manage and offset the cost of tuition, such as credit transfers, grants & scholarships, financial aid, and special discounts,
- Taught by faculty that have relevant expertise and valuable industry experience,
- Offered by schools that hold relevant institutional and/or programmatic accreditation, which guarantees students the quality of their education.
Check out our Methodology page to take a closer look at our ranking process.
The 15 Best Online Degrees in Digital Marketing
Southern New Hampshire University
BS in Marketing, concentration in Digital Marketing
Southern New Hampshire University offers a BS in Marketing – Digital Marketing. This online bachelor’s degree program is ideal for working professionals who want to work in the digital marketing field as it can be fully completed online.
Students are expected to master techniques and technologies that transform the marketing industry.
- The program curriculum allows them to acquire the necessary skills to help them develop tools integral to social media management and creating effective marketing campaigns.
- Some of the courses tackle pay-per-click advertising and optimization of content to help organizations reach the right customers while also analyzing data-driven results to refine marketing plans.
- Students will also get to explore the latest methods in capturing the audience’s attention online, with digital marketing courses covering mobile marketing, SEO vs. SEM, digital advertising, and digital analytics.
What Makes This Program Unique:
This online marketing degree requires students to complete the Strategic Marketing Planning capstone course, allowing students to show their understanding of marketing principles that they can utilize in solving specific company problems.
Did You Know?
Students who have earned this online program may further their education by pursuing an MS in Marketing – Digital Marketing concentration. This will enhance their credentials and increase their earning potential.
Cambridge College
Bachelor of Science in Digital Marketing
The Bachelor of Science in Digital Marketing online degree program offered by Cambridge College helps interested students create and manage ways to engage audiences, sell products, and grow organizations.
They will be able to leverage the power of digital marketing by learning all about mobile devices, graphic design, social media, and more. This online program will also help them gain a better understanding of the complexities of modern businesses and how digital marketing aligns with business objectives.
- The program curriculum is designed to develop students’ creative, technical, and business skills that are essential in the career path of digital marketers.
- On top of business administration practices, students will also tackle web development, web design, advertising, and consumer behavior.
- There is an emphasis on delving into social media engagement, search engine optimization, and mobile technologies.
- They will also get to cover web analytics, digital content, email marketing, online automated tools, and viral marketing.
What Makes This Program Unique:
The program curriculum integrates new and emerging technologies and recent trends from established experts in the world of digital marketing. This includes exploring theories from prominent digital marketers, including Simon Sinek, Gary Vaynerchuk, and Seth Godin.
Did You Know?
The online marketing degree offers three concentration options to help students customize their courses to align with their interests and career goals. This includes Marketing Analytics, Strategic Marketing, and Virtual Marketing.
Louisiana State University
Bachelor of Science in General Business with a concentration in Digital Marketing
Students seeking to learn the basics of marketing analytics that are integral to the growth of a business may want to consider earning Louisiana State University’s Bachelor of Science in General Business with a concentration in Digital Marketing. This online program focuses on the processes, techniques, and tools used in the customer acquisition process. Students will acquire competencies in data management, integrated campaigns on multiple interactive media, and data mining.
- This degree program equips students with a well-rounded business education and specialized training in digital marketing.
- Some of the topics they will cover in the program curriculum include marketing theory, social media marketing, marketing data acquisition, marketing analytics, marketing data management, and more.
- By the end of the program, students are expected to gain knowledge and experience integral to creating marketing materials, connecting with audiences, and analyzing the effectiveness of digital campaigns.
What Makes This Program Unique:
The online program in digital marketing requires students to earn a total of 120 credits with a choice of nine open objectives. The curriculum includes general education courses, business core courses, and business electives. This gives them a more well-rounded learning experience.
Did You Know?
Apart from the fact that this degree program is 100% online, students can also expect affordable flat-rate tuition, regardless of where they are located in the country. This makes the program ideal for working professionals.
Lindenwood University
Bachelor of Science in Digital Marketing
Those who want to take on roles that help shape successful brands with the use of modern digital tools and strategies will find the Bachelor of Science in Digital Marketing offered by Lindenwood University an ideal choice for a higher education degree. This program helps students create digital marketing campaigns that are essential in establishing, promoting, and sustaining organizational and individual brand initiatives.
- The coursework focuses on social media, digital content optimization, and design.
- Students are expected to develop an approach to increasing brand awareness that helps businesses connect with their target audiences.
- They will cover different aspects of digital social campaign strategy, including conceptualization, execution, and post-campaign analysis.
What Makes This Program Unique:
Some of the courses included in the curriculum are personal branding and content creation, social media marketing, contemporary audience analysis, and advertising and promotional strategy. This guarantees students a foundational marketing skillset that will get them ahead of the competition.
Did You Know?
This affordable tuition rate is combined with a generous 90-credit transfer policy toward students’ degree completion. This further cuts down the cost, allowing students to save both time and money.
University of Wisconsin – Stout
Bachelor of Science in Digital Marketing Technology
University of Wisconsin–Stout offers a Bachelor of Science in Digital Marketing Technology degree to students who wish to learn essential marketing and digital technology skills. The program curriculum is focused on engaging audiences, selling products, and growing the company’s brand.
- This 100% online program has consistent fall, spring, and summer program course offerings.
- Students have the opportunity to plan, create, and produce content in written and interactive media.
- The program’s multi-disciplinary approach combines applied theory and hands-on learning to better equip students with knowledge and skills on digital marketing strategies, tactics, and tools.
- Students are expected to create original content that utilizes marketing research to achieve organizational goals for digital distribution.
What Makes This Program Unique:
Students in this program can gain support from Adult Student Services Coordinators and Distance Librarians. This enables them to enjoy an enhanced learning environment to reach their full potential.
Did You Know?
The program’s customized instruction tuition rate allows students to enjoy a more affordable education. It includes the textbook rental fee. Students won’t have to pay for an additional university-based semester or technology fees.
Full Sail University
Bachelor of Science in Digital Marketing
Full Sail University is among the universities in the country that offer online digital marketing programs. Interested students may choose the Bachelor of Science in Digital Marketing degree. This program allows students to explore the ongoing conversation between consumers and marketers.
- Students will be able to learn all about the complex topic of search engine optimization, including the process of increasing the volume and quality of consumer traffic to a website.
- They will also tackle the best strategic methods for brand positioning while determining marketing strategies that will work for specific industries.
- Some courses include display advertising, campaign development, content strategy, and search engine optimization.
What Makes This Program Unique:
On top of learning how to develop and implement a cohesive digital marketing strategy, students will also develop technical proficiency and technical knowledge along with a host of essential skills, such as analytical skills and problem-solving skills.
Did You Know?
Students have the opportunity to apply for financial aid, including scholarships and grants. They may qualify for the Momentum Scholarship, which will allow them to receive up to $25,000 in financial assistance.
Concordia University St. Paul
Bachelor of Arts in Digital Marketing
Concordia University St. Paul offers the Bachelor of Arts in Digital Marketing program with a curriculum designed to equip students with real-world technical skills that will give them a competitive edge in the job market.
- In this program, students learn to analyze critical factors that drive businesses toward success and apply the knowledge they gained to current challenges and opportunities in the market.
- They are expected to demonstrate effective marketing and project management skills.
- Some of the courses they will cover include Marketing Analytics, Digital Marketing Strategy Plan, Marketing Information and Analysis, and Search Engine Optimization/Search Engine Marketing, among others.
What Makes This Program Unique:
The Bachelor of Arts in Digital Marketing was created in partnership with the Lower Cost Models for Independent Colleges Consortium. This allows students to gain perspectives from experienced professionals in industry-leading institutions.
Did You Know?
The university offers one of the most affordable tuition rates in the country. This cost can be reduced by taking advantage of their generous transfer credits policy and partnership scholarships.
University of Arkansas Little Rock
Bachelor of Business Administration in Marketing, with an Emphasis on Digital Marketing
The University of Arkansas Little Rock offers a Bachelor of Business Administration in Marketing, with an Emphasis on Digital Marketing, a degree that prepares students for careers in advertising, professional sales, and marketing management. The degree is accessible fully online.
- This online digital marketing program contains a total of 120 credit hours, with courses offered in the traditional 17-week lengths.
- The Digital Marketing emphasis area is offered for the online format of the university’s BBA in Marketing program.
- The University of Arkansas Little Rock is accredited by the Higher Learning Commission, and the College of Business and its programs are accredited by the AACSB.
What Makes This Program Unique:
Since this is primarily a degree program in Marketing, and Digital Marketing is its emphasis area, it has a curriculum that is orientated toward a wider range of career options and covers the key aspects of marketing, including advertising, understanding the marketplace, and building and maintaining key networks for businesses.
Did You Know?
As a major institution, the University of Arkansas Little Rock also offers other online Bachelor in Business Administration degree programs, including the BBA in Business Information Systems and the BBA in Business Analytics degrees.
The University of Wisconsin Whitewater
Bachelor of Business Administration in Marketing, with an optional Digital Marketing Emphasis
The University of Wisconsin Whitewater offers an AACSB-accredited Bachelor of Business Administration in Marketing degree program, which covers skills that let students work with companies of different sizes, training them in skills related to product development, market research, entry into new markets, as well as maintaining crucial networks and relationships.
- The degree program consists of a minimum of 120 credit hours, with its courses offered in self-paced formats. Students can choose to give more focus to their studies by adding an emphasis on Digital Marketing.
- While all the degree program’s required courses are available fully online, there may be some electives that may not be available as an online course.
- Students need to maintain a GPA of 2.80 to be admitted to the program’s upper division and maintain a GPA of 2.50.
What Makes This Program Unique:
As a part of the wider University of Wisconsin System, UW Whitewater boasts a strong alumni network that can potentially support students once they earn their degree. UW Whitewater also consistently makes the Military Friendly and Best for Vets rankings, with its range of benefits for members of the armed forces.
Did You Know?
Through its Online Campus, UW Whitewater also offers other bachelor’s degrees in the field of business, including the Bachelor of Business Administration in Finance, or students can choose to pursue further studies with the online Master of Science in Marketing degree program.
Utah Valley University
Bachelor of Science in Digital Marketing
Utah Valley University’s Bachelor of Science in Digital Marketing degree program is designed with a well-rounded curriculum that utilizes applied and hands-on learning approaches, preparing students to effectively leverage digital platforms in connecting with consumers and building up market presence.
- The program is available fully online. UVU implements a two-tier tuition model, with Utah residents paying the regular UVU tuition and fees, and non-Utah students paying a per-credit-hour flat rate.
- This program is designed with adult/non-traditional learners also in mind, with 25% of UVU students being 25 years or older, and 80% of the UVU student population being actively employed.
- UVU has a range of support resources to help online students, including tutorials, counseling services, and academic advisors. Likewise, there are also various financial aid and scholarship opportunities on offer at UVU.
What Makes This Program Unique:
Instead of being a concentration area in Marketing, this is a dedicated Digital Marketing program, which features a comprehensive curriculum that covers marketing strategy, social media/web analytics, content creation, and graphic design.
Did You Know?
Students who are looking for similar degrees to the BS in Digital Marketing but are looking for a more generalized curriculum may also be interested in UVU’s online Bachelor’s in Marketing (BA/BS) degree program.
Mount Vernon Nazarene University
Bachelor of Business Administration in Digital Marketing
Mount Vernon Nazarene University offers a Bachelor of Business Administration in Digital Marketing, a program designed to prepare students to enter the industry with skillsets crucial to increasing brand awareness and sales for their companies. The program has a strong emphasis on highly crucial and in-demand skill sets, including SEO, SEM, social media marketing, email marketing, and web analytics.
- Students should complete a minimum of 120 credit hours for the program, with 55 hours dedicated to BBA core courses.
- Course lengths vary between 5 to 8 weeks long, where students gain foundational knowledge on web-based marketing channels and consumer behavior, get trained in creating compelling marketing copy and campaigns, and analyze marketing campaigns’ performance.
- MVNU also has a generous credit transfer policy. For students with 56 credit hours eligible for transfer, the estimated program length goes down to around 26 months.
What Makes This Program Unique:
- As a response to the demands imposed by today’s highly competitive digital marketing-driven business landscape, MVNU designed its BBA in Digital Marketing curriculum with an emphasis on career-focused courses, giving students a strong base of career competencies.
- Career-focused coursework – focuses on SEO, SEM, content and social media marketing, web analytics, and email marketing.
- MVNU students have an opportunity to gain strong career competencies and graduate with the ability to find success in several in-demand jobs.
Did You Know?
The MVNU BBA degree program has other majors on offer aside from Digital Marketing, which includes Project Management and Finance. MVNU also offers several concentration areas of its online MBA program, including the MBA in Marketing.
Liberty University
BS in Business Administration – Digital Marketing & Advertising Concentration
Liberty University offers an online Bachelor of Science in Business Administration – Digital Marketing and Advertising, which prepares students with the skills and expertise that help optimize businesses and bring success to businesses through better customer engagement and market development.
- The 120-credit program develops students’ technical, business, and creative skills, and has a completion time of three-and-a-half years. Courses are offered 100% online, and are self-paced with no set login times.
- The program’s curriculum covers a wide range of topics in general business as well as specialized digital marketing skills such as site optimization, web analytics, mobile marketing, and customer retention.
- To be considered for the program, students should have a cumulative GPA of 2.0 at the minimum.
- Liberty University is accredited by the Southern Association of Colleges and Schools Commission on Colleges (SACSCOC), while this degree program is accredited by the ACBSP.
What Makes This Program Unique:
On top of the well-rounded curriculum, Liberty University offers a range of perks to students. All electronic textbooks are provided at no cost to undergraduate students, and they offer affordable tuition rates, which have been frozen for the past several years. Members of the armed forces likewise get a range of military benefits like tuition discounts and potential college credits for military training.
Did You Know?
For students pursuing further education and gaining an advanced degree and skills, Liberty University also offers an online Master of Business Administration program, which is highly regarded, accredited, and well-designed.
Mid-America Christian University
Bachelor of Science in Digital Marketing
Mid-America Christian University offers a Bachelor of Science in Digital Marketing degree program, which prepares students with in-demand industry skills & expertise that give them an advantage as they enter the field of online marketing. This program is available both online and on campus.
- The program provides students with training on a number of key industry skills, such as SEO, SEM, marketing automation, market analysis, data analytics, social media management, and more.
- The program’s curriculum also includes foundational knowledge in other key business areas, including consumer behavior, accounting, business finance, and market economics. The curriculum also integrates preparation to earn certification in Google Ads, Meta Ads Manager, Google Analytics, Salesforce, and more.
- As a program designed especially for adult learners, students can earn up to 30 credits from eligible life experiences, which include vocational learning, on-the-job experience, and more.
What Makes This Program Unique:
Being a Christian University, MACU integrates a Christian, faith-based worldview and emphasizes ethics in its programs. Also, MACU offers the BS in Digital Marketing program with a unique option for students to add a Christian Ministries concentration to their degree program. It gives students an opportunity to apply their skillsets in Marketing to Christian Ministry settings.
Did You Know?
Students may have already planned to take a different degree but want to learn core skillsets in Digital Marketing. MACU also offers Digital Marketing as an optional concentration of their Bachelor of Business Administration & Ethics and the Bachelor of Science in Management & Ethics degree programs.
Indiana Wesleyan University
Bachelor of Science in Marketing, Digital Media Business Strategies Specialization
Indiana Wesleyan University offers a Bachelor of Science in Marketing degree program with a specialization in Digital Media Business Strategies. This fully online program is ideal for preparation for careers that involve management roles in marketing departments or agencies.
- The concentration in Digital Media Business Strategies is designed to train students in effective strategies for branding development, social media management, advertising, and promotion.
- The core program contains a total of 48 credit hours. Students take the 6-week long courses one or two at a time. Courses include Foundations of Marketing and Social Media Business Strategies, among others.
- Indiana Wesleyan University is a recognized Military-Friendly school and offers military benefits and tuition discounts. Likewise, Indiana Wesleyan also offers some of the lowest tuition rates and maintains high-quality standards, holding institutional accreditation from the Higher Learning Commission, and with this degree program being accredited by the ACBSP.
What Makes This Program Unique:
As a private not-for-profit Christian University, Indiana Wesleyan University emphasizes developing students not only in scholarly aspects and in crucial skill sets but also in their character and natural leadership. Students are taught to handle their future professional practice with an ethical approach anchored in Biblical perspectives.
This Christ-centered core philosophy manifests itself both in the academic design and in the support and guidance that the university gives to students throughout their stay in the institution.
Did You Know?
Indiana Wesleyan University also offers a Marketing Analytics Specialization in its Bachelor of Science in Marketing program, which is also available online.
Spring Hill College
Bachelor of Science in Digital Marketing
Spring Hill College has a Bachelor of Science in Digital Marketing with a robust curriculum that prepares students for marketing, communications, and advertising in both industry and non-profit settings through foundational knowledge and practical experience-based approaches.
- The program contains 120 credit hours and is offered online. Courses in the program include Marketing Management, Brand & Digital Experience Management, and more.
- The program curriculum covers topics in integrated marketing communications, marketing research, marketing management and analytics, and more. Students are trained to conduct marketing research, as well as produce targeted digital content and analyze their results.
- This degree program includes a practical, hands-on component, which sees students working in teams with real-world clients to develop comprehensive and integrated marketing plans. Students will likewise be prepared to gain relevant digital marketing certifications.
What Makes This Program Unique:
This is a degree program dedicated to Digital Marketing. As a Bachelor of Science degree, this program is strongly anchored on and driven by research and analysis, which students are trained in with the goal of maximizing the effectiveness and returns of digital marketing and information content.
Did You Know?
Spring Hill College also offers a number of Business-related Master’s degrees that can be a good continuation for their bachelor’s degrees, including the 100% online MBA in Business Analytics.
Frequently Asked Questions
How much is a Digital Marketing degree worth?
Generally, tuition costs may vary from school to school. Some of the most affordable colleges and universities in the country set the tuition rate at $500 or less per credit. Annual costs may reach up to $9,600 or more.
While some do not differentiate between in-state and out-of-state students, other business schools offer different tuition rates to students depending on their place of residence. This can also be a factor that one needs to consider when calculating tuition costs.
Are there financial aid options available in online Digital Marketing degree programs?
Yes. Many universities offer financial assistance in different forms. This includes financial aid such as student loans, grants, scholarships, and military discounts. Working professionals pursuing a digital marketing degree may want to check if there is assistance from their current companies as part of employee benefits.
What are the most common career paths Digital Marketing graduates take?
A digital marketing career can be quite lucrative. Students who earn this particular degree can enjoy a wealth of opportunities in terms of their careers. The career possibilities include digital marketing manager, social media manager, content writer, digital account executive, lead specialist, and more.
Summary Points
Digital Marketing, often called Internet Marketing, is a relatively new but fast-growing field, which sees the employment of the digital sphere to deliver relevant content. Digital Marketing professionals aren’t limited to commercial content and advertising; they also see applicability in other fields that deal with information delivery in the digital sphere.
Digital Marketing degree online programs feature foundational knowledge in the major business areas, as well as specialized courses that teach students market research, brand management, data analytics, content creation, and effective marketing to a digital audience.
Digital Marketing degrees prepare students for a range of careers not only in the business world but also in non-profits, and even in relevant government agencies. Some of the possible career paths include website designers and/or developers, digital marketing managers, brand content creators, market researchers, data analysts, and more.
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