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Every modern business needs to give significant attention to its marketing efforts. After all, most often, businesses fail due to the lack of conversions that were supposedly generated and grown through marketing.
If you’re a business enthusiast and have good communication skills, it’s best to start delving into the field of marketing. And the first step you can take is to enroll in an online associate degree in Marketing.
The Lowdown
Consumer behavior, sales, public relations, and advertising are all part of the field of Marketing and Marketing Management. Each of these subjects is most likely part of your associate degree program. And expect to have other marketing courses that can educate you on how to sell in accordance with the science of customer behavior.
Holders of an associate online Marketing degree can use their abilities in a variety of sales positions. They are better able to give quality service and achieve positive sales outcomes because they are aware of the market dynamics, consumer wants, and organizational marketing plans.
Marketing experts frequently act as spokespersons for their brands; they attempt to build favorable perceptions that affect customers, investors, and other businesses. Another key marketing skill is the capacity for persuasion.
You might be able to succeed in marketing if you naturally can persuade people to see things your way. Start your career through an online associate degree and use it later on to proceed to higher education.
Making Way for Your Marketing Career
A marketing career begins with an associate degree online. While you may think that two years may not be enough to hone your expertise, it’s sufficient to master the basics and foundational skills in this field. You will have access to their core marketing courses, general education subjects, and electives that can complement your skills. As a result, you can gain a job-ready skill set.
You can expect an associate degree in marketing to include courses such as consumer behavior, principles of marketing, financial accounting, and the power of persuasion. As you study alongside your classmates and peers online, you can nurture and hone soft skills like collaboration, communication, analytical thinking, and problem-solving skills.
Selecting the right online associate program is crucial to success. After graduating with an online associate degree in marketing, there will be a diverse range of jobs that await you. But first, you need to make sure to choose the right program and university or college for you.
Methodology
Knowing what aligns with your goals can make selecting an online associate degree in Marketing easier! Check out our list of reputable universities and colleges offering online Associate of Marketing degrees, with each program chosen because of these outstanding academic features:
- Offers online classes or combines face-to-face and web-based associate degree education,
- Features the basic marketing theories, applications, retail management strategies, and customer relationship management that ultimately boost business revenue,
- Hosts activities that connect students with industry players for networking and relationship-building purposes,
- Provides internship opportunities that expose associate degree students to the realities of the industry,
- Provides students with the right preparation for advancing to a bachelor’s program,
- Prepares students for entry-level positions in Marketing,
- Taught by seasoned professors with extensive backgrounds in marketing,
- Allows online students to apply for federal financial aid and financial assistance of diverse kinds,
- Accredited by organizations and agencies that uphold the academic and online learning standards,
- Affiliated with organizations that are part of the marketing industry.
Read our Methodology for details on how we rank the best online associate programs.
Best Online Colleges with Online Marketing Associate Degree Program
Strayer University
Students seeking a top-notch, private education from a reputable institution can obtain an Associate of Arts in Marketing from Strayer University. The online and on-campus delivery methods used by Strayer University enable it to reach students both domestically and abroad.
It is the goal of this two-year undergraduate curriculum to provide prospective students with a solid foundation in marketing. You’ll delve into fundamental marketing ideas, systems, and diverse strategies that may boost brand recognition and revenue.
Furthermore, if you decide to continue, you can use what you learn toward a Strayer Bachelor of Business Administration degree or concentrate on other business topics.
You might be able to transfer credits from courses taken at another school to Strayer, which could help you finish your degree with fewer courses and pay less overall. Up to 14 classes can be transferred toward your associate degree.
This program focuses on consumer behavior and trains students to devise marketing strategies to draw in clients. Get ready to learn numerous marketing techniques to increase customer traffic and draw in new clients in any possible way.
Students will be prepared for positions in both small and big marketing operations through the curriculum.
This associate degree requires 90 credits, and here are some sample courses to take:
- Communication at Work
- Marketing Communications
- Marketing Research and Digital Analysis
- Principles of Marketing
- Navigating a Digital World
- Taking Charge of Your Economic Future
- Consumer Behavior
- Discover the Writer in You
- Accounting
- The Power of Persuasion
- Using Math to Inform Your World
- Social Media Marketing
- Introduction to Business
Saint Paul College
Saint Paul College offers an online Associate of Applied Science in Marketing program. This trains students to work in the field of marketing. Students will learn the foundations of marketing and business management in this curriculum.
Some of the subjects covered are retail, sales, marketing strategies, marketing management technology, promotions, and public relations. Students will construct marketing and communication strategies that add value and foster enduring relationships with customers.
Critical thinking theory and practice will be covered in this course. Students investigate the various components that are in demand among employers and businesses today.
Emphasis is placed on developing critical thinking abilities, which may be applied to daily business operations, in order to widen perspectives of circumstances and challenge presumptions.
The goal of Saint Paul College’s business department is to offer a varied, technologically advanced student body quality, lifelong business education.
Here are the courses to expect in this online associate degree:
- Business Analytics
- Management Fundamentals
- Business Communications
- Event Management and Planning
- Introduction to Business
- Advertising and Promotional Strategies
- Principles of Marketing
- Business Information Applications
- Consumer Behavior
Colorado Christian University
Colorado Christian University comes with an online Associate of Science in Marketing and Sales program. This is a 2-year degree program that will introduce you to the marketing and sales industries. Understanding consumer behavior and identifying customer needs are the first steps in marketing, followed by the creation of plans and methods to meet those demands.
The Colorado Christian University Marketing programs will provide you with the information and communication abilities you need to be successful in a range of entry-level sales and marketing-related jobs. After graduation, you can be a professional salesperson, retail manager, sales manager, or marketing associate.
A total of 60 credit hours are needed for graduation. The Associate of Science degree accepts credits from trade schools, the military, and previous colleges. And a maximum of 45 credits can be transferred.
Here are the courses to expect in this associate degree in Marketing:
- Introduction to Research and Applied Statistics
- Interactive Communication
- Marketing Fundamentals
- Introduction to Biological Diversity
- Personal Selling and Customer Relations
- Effective Business Communication
- Retail, Multi-Marketing Channels and Supply Chains
- Business Fundamentals
- Oral Communication
- Introduction to College Writing
Southern New Hampshire University
An Associate of Science in Marketing is available at Southern New Hampshire University. This online associate degree will teach you the foundations of marketing while preparing you for a range of entry-level jobs.
With this associate degree, you can grow your analytical thinking skills, and at the same time, you will improve your creativity and strategic planning abilities. Additionally, you’ll receive a solid foundation in a crucial area of business that can lead to several opportunities.
SNHU’s marketing associate degree gives a broad view of the overall business environment and is certified by the Accreditation Council for Business Schools and Programs. You may also be able to save time and money by using prior coursework.
With their transfer policy, you can save up to 75% on tuition by transferring up to 90 credits toward your bachelor’s degree from prior institutions and 45 credits toward an associate degree.
Gaining college credit for prior work experience, as well as using any available military discounts and employer-provided tuition assistance, could all help you save time and money.
During and after this online degree, you can build a strong foundation in business principles and procedures. Additionally, this associate degree is designed to seamlessly transition into a bachelor’s degree since there are 60 credits from your associate degree, which means you can finish faster than others.
Some of the courses recommended in this online degree are the following:
- Mobile Marketing
- Marketing Research
- Services Marketing
- Digital Advertising
- Advanced Professional Selling
- Social Media & Marketing Communications
- Social Media Marketing Strategy
- Introduction to Marketing
- Direct Marketing
- Practical Marketing
- Brand Communications
- Strategic Brand Management
Cuyahoga Community College
Cuyahoga Community College offers an Associate of Applied Business in Marketing program. This marketing associate degree program focuses on the innovative, quick-paced business of attracting and maintaining customers.
Students develop core business skills while working hands-on in a professional setting to create marketing plans that will be profitable for a company. A certificate in digital marketing is awarded to students who complete an associate’s degree in marketing. And with this, you can land many jobs in the marketing or business field.
The breadth of subjects offered at Cuyahoga Community College enables students to complete face-to-face or distance learning programs to achieve associate degrees.
This Applied Business in Marketing associate program also covers a wide range of activities involved in the procurement and distribution of products and services to the consumer sectors.
With a thorough understanding of marketing ideas and methods, students are equipped for a range of marketing professions.
Get ready to partake in the following courses with this associate degree:
- Principles of Marketing
- Social Media Marketing
- Principles of Microeconomics
- Principles of Management and Organizational Behavior
- Principles of Macroeconomics
- Introduction to Business
- Financial Accounting
- Business Communications
- Integrated Marketing Communications
- Principles of Advertising
Rasmussen University
An Online Associate’s Degree in Marketing is made available at Rasmussen University. This runs for 18 months and gives you a solid foundation to help you become a successful marketing professional. After graduation, you can apply for many jobs in this high-demand industry.
Their market-relevant program is made to assist you in acquiring the talents that employers value and in comprehending the fluid environment of the digital economy. This is also the best preparatory degree should you wish to pursue a bachelor’s degree later or after.
This online degree examines cutting-edge business and marketing tools and strategies, such as podcasting and blogs. It looks into the most recent communication tools and discusses media buying, online public relations, and creating and evaluating proposals.
Students will be trained to examine how to distinguish between a target market and a target audience.
You will have solid support at Rasmussen University since they have supportive staff. While this degree can be taken online, do note that all online learners can complete their coursework online and be able to make use of both on- and off-campus services and support.
Here are the included courses for this associate in marketing degree:
- Principles of Financial Accounting for Managers
- Principles of Economics
- Computer Applications and Business Systems
- Practical Math
- Business Law
- Public Relations and Advertising Strategies
- Introduction to Business Analysis and Intelligence
- Principles of Finance
- Principles of Marketing
- Introduction to Business
Florida Institute of Technology
The Florida Institute of Technology’s Associate of Arts in Marketing degree gives you a basic understanding of the promotion of products, services, and concepts. Students engaged in this online program will also get knowledge of liberal arts, management, and economics.
You will study how to pinpoint market categories, gauge product demand, and determine prices while enrolled in this associate degree online. You’ll look at the start-up marketing tools and gain an understanding of the fundamentals of marketing.
Professionals in marketing are continuously sought after by employers today.
Numerous professional routes, including account manager, junior marketing associate, product marketing manager, and merchandiser, can be your job after graduation.
Some courses you can take in this degree are the following:
- Business Computer Skills
- Principles of Management
- Law
- Principles of Accounting
- Global Business Perspectives
- Mastering eLearning
- Integrated Marketing Communication Management
- Entrepreneurial Marketing
Post University
Post University offers an online Associate of Science in Marketing program. The fundamental theories, approaches, and techniques used in retail and corporate marketing are examined in their associate degree program in marketing.
Your Associate of Science in Marketing from Post University provides you with the study opportunities you need to develop the abilities you’ll need for a career in marketing, promotions, and advertising.
The coursework in this associate degree explains how to assess marketing operations, build a suitable budget, establish and manage a brand’s image, and assess the performance of marketing initiatives.
This accredited marketing associate degree comes with online courses that emphasize social media marketing, consumer behavior, ethical marketing techniques, and contemporary marketing tactics.
You will have had learning experiences that you can utilize to develop skills relevant to a career in marketing communications once you graduate. Alternatively, you could use that training to get a marketing bachelor’s degree.
Here are some course requirements for this online degree:
- Strategic Marketing
- International Marketing
- General Information
- Sport Marketing
- Internship in Marketing
- EGaming Branding and Marketing
- Social Media Marketing
Fox Valley Technical College
An online Associate of Applied Science in Marketing program is offered at Fox Valley Technical College. This online degree gives you the opportunity to pursue a wide range of careers in this fascinating and dynamic area of business.
You will learn the fundamentals of marketing, sales, digital and social media, as well as integrated marketing communications. Additionally, you’ll learn how to create and carry out marketing strategies, work in teams, make use of technology, and hone your leadership abilities.
The curriculum comes with many courses that allow you to take in a lot of skills and knowledge in business.
With this degree, your employment prospects are numerous. You might opt to work with new business growth and start-ups, or you might choose to get employment with several industries like manufacturing, retail, real estate, hospitality, or public relations. There are no limits to what jobs you can do.
At Fox Valley Technical College, they make it simple for you to smoothly transfer your credits whether you’re a new student or proceeding to a bachelor’s degree. Many students transfer credits from other schools and universities or from their time in high school to Fox Valley Tech.
It’s also possible to receive credit for previously acquired information and abilities that are relevant to your chosen profession.
Check out this course list when enrolled in this associate program:
- Digital Media Buying
- Content Creation
- Sales Principles
- Business Communication
- Technology Tools for Marketing, Data
- Digital Marketing
- Economics
- Social Media Marketing
- Business Career Planning
- Promotion Principles
- Marketing Internship
Ashworth College
Ashworth College offers an online Associate Degree in Marketing, which is available at a reasonable price. With great value for your money, you can gain access to the best courses that will solidify your basic knowledge in marketing and business.
This associate degree in marketing adheres to a set curriculum. Students are allowed to work at their own pace while completing lessons, assignments, and examinations totally online.
Really motivated students can finish their associate’s in marketing online degree in as little as six months. Ashworth graduates are well-prepared for entry-level careers in marketing, business management, sales, public relations, and advertising.
The Marketing Associate Degree program curriculum was created in collaboration with working professionals, making each course highly applicable to the workplace. As soon as you enroll, you’ll begin acquiring marketing expertise that you can use right away.
Here are some courses you need to take with this online degree:
- Business Communication
- English Composition
- Introduction to Computers
- Principles of Marketing
- Microeconomics
- Achieving Academic Excellence
- Introduction to Business
Marketing Careers for Associate Degree Graduates
Associate degree holders in Marketing are qualified for entry-level jobs as brand ambassadors, media planners, and marketing assistants.
They might perform tasks connected to sales or work for managers of promotions or advertising. Consider the following careers to pursue after graduation:
Insurance Sales Agents
Insurance companies usually hire sales representatives who can vouch for their products and offer protection and programs to both people and businesses. They collaborate with clients to choose the coverage that best suits their requirements, and they use a variety of marketing and sales techniques to grow their clientele.
The insurance sector is quite competitive, so insurance sales agents should be creative in promoting their products.
Advertising Sales Agents
The field of advertising offers a lot of advertising products and services. This is the reason why they are usually hiring sales agents. As a sales agent in advertising, your job is to offer to sell advertising space, individual ads, graphics, or full-service campaign management.
These representatives design presentations, go to trade shows, and collaborate with industrial printers to produce the finished goods.
Marketing Assistant
Marketing assistants are another job for an associate in marketing graduates. Current advertising campaigns are usually created and launched by marketing assistants.
Some of their tasks include the creation of surveys, market research, audience feedback gathering, and client presentation creation. They usually help marketing managers devise the best tactics and strategies to increase clients and leads.
How Marketing Knowledge Can Help Your Career
Opens limitless doors of career opportunities.
No industry is exempt from using some marketing ideas, especially in the age of digital technology. Marketing courses are necessary for a variety of non-self-promotional purposes, from administrative roles to corporate management.
Marketing is what connects customers with goods. It can, therefore, influence how a company or organization runs. Since marketing talents are so adaptable, employers seek them out in job candidates.
Hones and expands your skill set.
Learning how to market your services and yourself will allow you to stand out from the rest. As a marketer, you will have to sell not only the products or services but also including yourself.
Your ability to promote yourself and your product or service in a way that no one else can boost your confidence and make you a more sought-after expert.
Grow your digital knowledge and skills.
Marketing-savvy freelancers are able to examine data, identify their target market, and produce content that will satisfy both their client and their audience. Studying marketing would also help independent contractors choose the best platform for their needs, especially if they are familiar with digital platforms.
As you study marketing, you become adept in digital platforms and everything necessary for online marketing.
Frequently Asked Questions
Is an Associate’s Degree in Digital Marketing available online?
Yes, you may discover universities that offer associate’s degree programs in marketing. Some of these degrees are pathways for you to proceed to a bachelor’s degree in marketing, giving you options to concentrate on specific topics like social media or digital marketing.
Some of the programs offered online offer the same rigor and quality as their traditional programs. And you will also receive the same diploma.
What should I anticipate from an online Associate in a Marketing program?
Students who appreciate innovation, market research, and creative problem-solving may be good candidates for marketing employment.
Strong communication, meticulousness, adaptability, and problem-solving are among the skills required for a strong marketer. These skills can be developed when you enroll in an online associate in marketing degree.
An associate in marketing degree typically requires 60 credits and can be finished in two years. Summer semesters, supplementary classes, or expedited programs all help students graduate more quickly. Some programs grant credit for work experience or AP test results.
Is a Marketing associate degree worthwhile?
A Marketing associate degree online offers many career options to students, making it an excellent choice for students with a wide range of interests.
After graduating with an associate degree in marketing, you might land entry-level jobs in the beginning. But you can always level up and climb the career ladder in this field.
Eventually, you can pursue to be a marketing manager. They usually earn an average salary of $138,730 yearly. A bachelor’s degree can be attained after earning an associate degree. This can help you land better jobs and earn better salaries.
Key Takeaways
- Students who earn an associate’s degree in Marketing have the opportunity to gain experience through internships, exposure to important academic ideas, and even employment in positions at businesses where their abilities can be put to use while they pursue further education.
- Earning an associate’s degree is a fantastic and significant choice that can alter the course of your professional life. It is also a first step that can pave the way for even more professional, academic, and personal growth after earning a bachelor’s or even a master’s degree.
- Students benefit from real-time peer interaction and the freedom to do projects on their own time, thanks to this hybrid of online and distance learning. Frequently, the professors who teach face-to-face classes are the ones handling the online programs in Marketing.
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